Thursday, 10 January 2008

Act local, find local

A mysterious group called I-local campaigned in The Netherlands with a radical activist approach, the slogan "act local! find local!" and statements like "globalization is over".

They spread more than 10.000 of their orange balaclavas, extreme YouTube videos and all around the country they glued slogans at the outward roads of villages and cities, calling car drivers to go back home. With the background idea: most things you can find in your own neighborhood. So why go somewhere else? A rather radical but interesting reaction on the enormous traffic jam problems in this overstuffed country.

Off course, this mysterious action group of radical anti-globalists turned out to be an internet company offering a local search engine, now good for 1 million visitors a month in the Benelux. Guerillia marketing is still on it's rise, but this example is remarkable. Especially for a country that lately has been in the picture for it's anti-European sentiments. And for the real anti-globalists this might be a bit of an image-problem. I wouldn't be surprised if the I-locals will infiltrate anti-G8 and WTO demonstrations with their orange balaclavas and slogans like: "Act local! Ami go home!"...

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