Thursday, 19 June 2008

Carrotmobs: Flashmobs of Consumer Power

Carrotmob Makes It Rain from carrotmob on Vimeo.

If shops and corporations do not react fast enough on our demand for ethical products and environmental responsibility, we will organize our consumer power to demand it. Well, that's what is really happening, and when we realize what difference that can make, the effect gets much stronger and we can really change things for the better.

Carrotmobs are actions we are going to hear more of. They organize consumers on a certain time and place to buy in a certain way for a special cause, may it be demanding more fair trade products or an energy or waste reduction. In The Netherlands the group Stoerevrouwen, a hip collective of women, is organizing 'shopmobs' to demand fair trade and organic products in the shops. Their shopping army suggests our cause of ethical consume is not less than a warzone.

Actually a few people are enough to get a large mob going. Since my personal experiences with political flashmobs in 'last dictatorship of Europe' Belarus I am convinced of the strong tactical power of flashmobs and other forms of smartmobs where new technologies, grassroots organizing and hipster coolness go side by side. Let's use these tactics to change the products in our stores. Or for whatever good cause. Smartmobs are going to be back, back, back.

Carrotmobs via: Goodtruebeautiful
Image: Stoerevrouwen in action

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