Monday, 5 May 2008

Treches by JBR: New Organic Streetwear Label from Berlin

It's getting a hot spring for eco-fashion in Berlin. We choose a good time to kickstart our own label Pamoyo. Yesterday we where on the show of the new organic streetwear label Treches, a label by designerin "JBR", Jeanette Bruneau Rossow. Cecilia had contact with Jeanette since the Berlin Fair Fashion Affair, and now she launched her first organic collection on the Lido Kreativmesse.

Clothing and models where on the activist side of style, but since Nike is advertising with "Riot" on it's logo, that's business as usual. For all in Berlin. I always wonder how LOHAS* can be cool in a young, urban setting, as a real party lifestyle does not fit with Healthy stuff. The trend here is more LOPAS: Lifestyle of Parties and Sustainability.

*LOHAS: Lifestyle of Health and Sustainability

No comments: