Wednesday, 16 April 2008

500 Godz: Berlin Streetart Shirt Label with Organic Prints

The new Berlin based ecological shirtlabel 500 Godz has a close connection to the street art scene. Their first collection of organic shirts are printed with works by the British graffiti artist AME72.A new collection will include prints of works by the German streetartists WOW and Ame 72.

Organic Screen Printing
The printing on the shirts of 500 Godz is certified organic, printed by the British T Shirt & Sons, with clients such as Katharine Hamnett and Greenpeace. T Shirt and Sons claims to be the only textile printer able to offer certified organic printed garments in Europe to global organic textile standards (GOTS).

Where a lot of screen printers promise some kind of sustainable approach, still most screen printers use polluting methods. In Berlin there has been a boom of small semi-ethical shirt labels using American Apparel or Continental Clothing shirts for their funky prints. I like the movement and the shirts are cool, but I think they could go for a bit higher ecological standards here. If you want to create an ethical shirt label, you better choose organic, and also take care of a sustainable screen printing method. 500 Godz proove it's all possible, also for a small Berliner shirt label.

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