Wednesday, 9 April 2008

Behind the Photo Shoot of Organic Jeans Brand Kuyichi in Transilvania

Cecilia and me found the photo series of organic jeans brand Kuyichi of the last few seasons a bit too cheesy and easy. But now Kuyichi has made trip to Rumania, the label might show a different, more human face again.

I just stumbled over a report of the Kuyichi photo shooting in Transilvania for the fall/winter 2008 collection by Petrovsky & Ramone. I hope they manage to present their own collection as colorful as the local wear...

In the year 2000 the founders of Kuyichi, dutch NGO Solidaridad, wanted to introduce organic cotton in the clothing market. They found the cotton industry was causing a lot of pollution and poverty amongst indigenous Indians and factory workers.

Solidaridad decided to try and change this. At first they tried to convince the big players in the Dutch fashion industry to use organic cotton, in order to improve the living and working conditions in developing countries. Since none of the brands were interested, Solidaridad started their own fashion brand in response. This was the birth of Kuyichi.

Source: Kuyichi , Kuyichi blog

1 comment:

Eamon said...

Hi. Just written a post on 'best bookshop in world.' Was wondering: are there what are the good bookshops in Germany. Which ones might be included in list of best bookshops overall.