Monday, 25 February 2008

Reports from the Biofach organic fair: bloggers regarded as press

The Biofach is the largest business to business fair on organic products worldwide. While the leading fair is in Germany, other BioFach fairs are hold in USA, China, Japan and Brazil. The BioFach in Germany welcomes about 45.000 professionals in the field of organic products, for all in the food but also in the noon food sector. Among the visitors are about 700 journalists.

This year the BioFach has a new novelty: Bloggers on the topic of sustainability are treated as press, even with an own bloggers press center. A very innovative concept, and in a time where web2.0 and blogs are still in rising importance, an initiative worth for other events and fairs to consider to do as well. In example also in fashion blogs have gotten a great position in inspiring designers by offering ideas from the streets, niches, subcultures and avant garde.

Bloggers meeting at the BioFach
On Friday evening there was a special sustainability bloggers meeting on the BioFach. As bloggers you often know each others blogs and maybe have some contact, and than it`s great fun meeting the faces behind them. The evening went all too fast, but it is a nice community with great diversity, all between activist looks and casual suits.

At the meeting we discussed the possibilities of a common shared online network project, without all too concrete results, but with a good exchange of ideas. Most important is that we as bloggers had the opportunity to get in touch. I met some really nice people and found it all together an inspiring event. Thanks to Geoffrey Glaser from the Nuremberg Messe, Herwig and Christoph , and off course the bloggers. Hope to see you soon again!

More reports on BioFach expected...

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