Tuesday, 4 March 2008

Eco fashion spotting: German custom made organic jeans by IND NAT

Sometimes I am just happily surprised by finding a new fashion brand with ethical approach. The people behind IND NAT replied on an article on this blog a few days ago and I have to admit they are not completely eco jet. But here they are...

Custom made and in small collections, the brand is selling in a few shops in Berlin and Munich. They just started converting to organic but aiming to have their whole production organic soon. They describe their process of finding organic materials and converting on their website, a welcome transparency approach.

The German ethical fashion scene
It is to be expected that soon more young designer labels will make the choice to go organic. Seeing all the small labels trying to find their way to get the right organic materials, it would be great if there would be some form of collaboration in sourcing for organic and sustainable textiles. In England, the Ethical Fashion Forum is working on a database to share information on sourcing between brands. But maybe in Germany a stronger network of all the new upcoming labels would be a good start. And the activities of Made-By in Germany might do a bit of a boost here as well...

We are thinking of organizing a networking meeting for German ethical fashion brands connected to some ethical fashion event this autumn in Germany, everyone who finds this relevant is welcome to contact us about it!

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