Monday, 3 March 2008

LOHAS Conference and Green Camp in Germany

The German eco-lifestyle experts from Karmakonsum organize a LOHAS marketing conference on May 30 and 31. LOHAS stands for Lifestyle Of Health And Sustainability and is said to be a large, new upcoming and long lasting lifestyle movement connected to a more sustainable consumption.

Next to the conference there is the Green Camp, organized as an open space for networking and exchanging ideas on several sustainability related topics. I am excited to come there because it could very likely have the right mix of creative activists, bloggers and green entrepreneurs, and have a good inspiring spirit. Joining the green camp is free of charge.

LOHAS marketing conference
On the conference there are several German specialists speaking, including representatives from the Club of Budapest, green fashion agency Good True Beautiful, cosmetics brand Dr. Hauschka, newspaper TAZ, organic supermarket Basic, and the green bank GLS.

LOHAS- green lifestyle or marketing concept?
Sometimes I can have my skeptical moments about the whole LOHAS thing, because it often presents sustainable products and lifestyle as luxury. Good strategy from a marketing perspective, but the LOHAS marketeers should be aware that being exclusive is a risk to exclude as well. Off course in the end sustainable lifestyle should be normal and not something for the ones who can afford it. Meanwhile it is better to be positive and promote green lifestyle in whatever way. In the end it is about the way you live your life so let's see if we can make a real green lifestyle movement out of the LOHAS marketing ideas!

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