Hip, green lifestyle is growing more and more beyond the borders of classical, conscious consumer groups. In several countries there is a rise of groups and initiatives of mainly female consumers that want to shop ethical but sexy.
More and more online media and sustainable lifestyle magazines come to light, but also initiatives driven by consumers, such as the Dutch female collective Stoere Vrouwen, a network of succesful and stylish women promoting ethical consumption with playful actions. There is aslo several cool vegetarian initiatives, in The Netherlands in example Veggie in Pumps. Particularly interesting is that these initiatives do not target towards conscious consumers, or LOHAS, but to lifestyle addicts, fashionistas, people who care more about style than about the world.
The blog of German eco-fashion label Armedangels just attended me on the green lifestyle blog Green Girls Global, luckily also with a male version: Green Guys Global. In Germany the womens magazine publisher Burda started Ivy World, which also targets much more towards lifestyle consumers than towards conscious consumers.
In England there are in example the Ethics Girls, publishing a printed magazine as well. Also recently there are several recently published handbooks for the stylish ethical women, such as Green is the New Black, Green Chique and Eco Chique. I just started reading them and will write a review on these books soon. Also the site of La Mode Ethique gives quite a good, stylish ethical fashion shoppers help, with over hundred ethical fashion brands and designers.
Be ecofabulous and enjoy!
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