Wednesday, 12 March 2008

Virtual activism: plant a tree in facebook or second life

It is a lot of tree planting actions these days, and I am wondering where all these forests are growing. Cleaning up our emissions, or just filling up the empty spaces of cut down Amazon forests?

The latest sprout on the tree planting hype is The Virtual Forest campaign by UNION FENOSA. The idea is simple, you plant a virtual tree in the virtual community Second Life, and for every second participant they plant a tree in reality.

But behind this campaign seems to be an energy company. Other virtual forests I recently read about were from a bank, the so called Facebook Forest Group where you plant a tree with every fifty new members, and the German online community Utopia, planting a tree for every new member.

I am really starting to wonder if all those planted trees are making a difference or just green wash our 'green sins'? Are we planting faster than we cut? Is there any serious research on this jet?

through: ecostreet

1 comment:

Anonymous said...

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